Introduction:

An essential guide about “How to make WordPress website with SEO Friendly URL structure”  by Aspectall Technologies

At Aspectall Technologies®, we believe a successful website starts with a solid foundation. When we build websites for our clients here in Kolkata, we make sure they’re not just beautiful, but also perfectly organized for search engines like Google. A key part of that organization is having clean, logical web addresses, or URLs. As a trusted Web Development Company in Kolkata, we want to share a simple trick for setting up your WordPress site with the best possible SEO structure.

Understanding the difference between: WordPress Posts vs. WordPress Pages

The fundamental difference between WordPress content types lies in their respective roles in your website’s structure:

WordPress Posts are for timely, dynamic content (like blog posts, news articles, or tutorials) and are typically organized by Categories and Tags. They are displayed in reverse chronological order on a blog page, often have comments enabled to encourage community engagement, and include metadata like a publication date and author. Posts are focused on delivering fresh, sequential updates.

WordPress Pages are for timeless, static content (like “About Us,” “Services,” or “Contact”). They are organized hierarchically (using a parent/child structure) to build your site’s core structure and are manually placed in your main navigation menu. Pages are often cleaner, do not display a date, and usually have comments disabled, as their purpose is to provide foundational, easily accessible information.

A professional website developed with WordPress typically has two kinds of content, and each one needs its own unique address format:

1. Static Pages (Like Services or Contact): These are best structured using a hierarchy (parent/child relationship). This clearly signals that one page is a part of a larger topic.
2. Blog Posts (Your Articles and Updates): These need a structure based on their category. This helps show both readers and Google exactly what subject the article covers.

Part 1: Setting Up Clean Blog Post URLs

First, we set the rules for your articles in the global WordPress settings:

• 1. Go to Settings: From your WordPress dashboard, find Settings > Permalinks.
• 2. Choose Custom: Select the Custom Structure option.
• 3. Enter the Structure: Type this into the field: /blog/%category%/%postname%/.

  Our Tip: We recommend including /blog/ to help WordPress separate your blog posts from your main pages, avoiding conflicts.

• 4. Save: Click Save Changes.

Example: If you write a post titled “Best Tips for Link Building” and put it in the “SEO” category, the URL becomes: yourdomain.com/blog/seo/best-tips-for-link-building/.

Part 2: Creating the Smart, Nested Service Page URLs

This is the secret to getting a clean, deep address like /services/seo/local-seo/ for your important service pages. You achieve this by setting a Parent Page when you create the page.

Step-by-Step Guide for the Hierarchical Structure:

1. Create the Top Level (Parent):
   1. Go to Pages > Add New.
   2. Title: Services (Make sure the slug is services).
   3. Leave Parent Page as default.
   4. Current URL: /services/.
2. Create the Mid Level:
   1. Go to Pages > Add New.
   2. Title: SEO (Slug: seo).
   3. Parent Page: Select Services.
   4. Current URL: /services/seo/.
3. Create the Final Service Page:
   1. Go to Pages > Add New.
   2. Title: Local SEO (Slug: local-seo).
   3. Parent Page: Select SEO.

The Final Result: WordPress automatically connects these pages using the hierarchy to give you the perfect SEO-friendly URL: Example:  [https://aspectalltechnologies.com/web-development-company-in-kolkata/]

Why This Setup Matters for Your Business

For a Web Development Company in Kolkata, building a site with this structure is non-negotiable because it provides:

• Instant Clarity: It shows Google and your visitors exactly how the “Local SEO” page fits as a key service within your larger offerings.
• Keyword Power: Putting relevant terms like services, seo, and local-seo right in the URL is a small but effective boost to your SEO ranking.
• Superior Organization: It makes your site easier for Google to crawl, index, and understand.

By applying both the category-based structure for your blog and the parent-child structure for your service pages, you establish a solid, professional, and SEO-friendly base for your entire digital presence! As an Web Development and SEO company in Kolkata, Aspectall Technologies^® can help you implement this structure flawlessly. Would you like to schedule a quick review of your current website structure?

Disclaimer: This blog and all its contents are protected by copyright, owned entirely by Aspectall Technologies^®. We strictly prohibit the use, duplication, or transmission of any text, screenshots, or featured imagery for commercial or non-commercial purposes without obtaining direct, written permission from an authorized representative of our company. Legal action will be taken against any unauthorized use.

---

Read Also:

• The Advantages of Using a Content Management System (CMS)
• Why Choose a Kolkata-based Web Design Company for Your Business
• Tips for Improving Website Loading Speeds
• Importance of Responsive website for online businesses: in-depth analysis

Follow us on Youtube & Facebook